Are you having trouble getting the attention of search engines, despite having good content? Your website traffic is almost non-existent because you are not higher up on the Google search results. Isn’t that annoying? You do not have to worry as there are multiple SEO techniques that you can use to rank higher on Google. Let’s get started!
Best SEO Techniques To Improve Your Rankings
Content Must Be of High Quality
If you want to achieve a higher ranking, your website must have high-quality content. As low-quality content will never help you get the top spot in search engines for which you crave. High-quality content on your site will get you a lot of traffic via social media and backlinks. The more people read and share your content on social media platforms, the more traffic your will gain to your website.
Improve Your On-Page SEO
By improving On-Page, you can increase traffic to your site within days. How can you do it? You can start by making and adjusting content around your target keywords. First, add your target keyword to the title tag’s beginning. This practice is called “Frontloading,” and Google puts a little more emphasis if the keyword comes early in the title tag of your article. Next, make your article at least more than 1000 words. Lastly, do not try to stuff your content with keywords but instead add them at least 2 or 3 times. Add them where it makes sense, do not stuff them.
Add LSI Keywords
LSI keywords are phrases or words closely related to your target keyword. They are a great way to enhance your ranking on the Google search results, confirming to Google that content is about the topic. So, always use LSI keywords and your targeted keywords in the content.
Target Multiple Keywords
Although you think that you are working with the relevant keywords that can help you rank higher on Google, there are, at times, some keywords that might fall under your radar. You can look for them at Google Search Console’s “Performance on Search Results.” There you might find some keywords that you didn’t factor in before. Add that word or phrase in your already optimized article, and voila, you have just enhanced the strength of your pages.
Keep an Eye on Your Technical SEO
Technical SEO issues are rare, but they can negatively impact your rankings if they occur. So, what do you have to keep an eye on in terms of Technical SEO? First, make sure that your site is mobile-friendly. Use The Google Mobile-Friendly Testing tool to see whether your site is mobile-friendly or not. Second, make sure your site loads quickly. The website loading speed has become a significant factor in the Google ranking system. Finally, make sure to resolve all the technical errors of your website to rank it higher in search results.
Your Content Should Match Search Intent
Search intent, also termed audience or user intent, is a term to describe the reason for the online search. It means why the user is searching the specific keywords or topic. You can use this to your advantage by matching your content to the search intent, meaning your article or blog post should have the relevant information that the user is looking for. If Google determines that your article contains the relevant data against a query, it will show your website on top of the search results.
If you see a steady decline in traffic, there could be a problem related to the content. You can quickly remedy the situation by a simple Google search. First, look at what the top-ranking articles discuss and rework your content on those bases.
Decrease Website Bounce Rate
Google does not like people bouncing back from a specific page immediately after entering. This quick bouncing back means that the article or blog post does not have the information the user was looking for. So, make sure your content matches the search intent. If it is not matching the user intent, well, users don’t like to read it, and your website will get a decline in rankings.
There are other steps you can take to minimize bounce-back rates:
- Improve the Above Fold section of your site, as this is the first thing people will look at. In simple words, it is the upper half of your site page. The user’s searched content should be at the top so that it is the first thing user looks at.
- Make it easier for the user to find what they are looking for, like adding a table of contents at the beginning of the article.
- Make your site aesthetically pleasing and support your content with visual aids, infographics, videos, images, etc.
Build Quality Backlinks:
Backlinks are also important for getting higher rankings in Google. Backlinks can be gained in multiple ways, some of which are (to put it mildly) a little controversial. One great way of getting backlinks is by finding dead links. Find a dead link on a site and offer that person your link as the relevant alternative to that dead link. You can search for it via a Chrome extension, “Check My Links.”
There are some tricks that you can use to gain backlinks:
- Becoming a reference site for other content creators
- Improving visual quality of the page and content with pictures, videos, etc.
- Publishing longer but quality content
Track you progress
Never fall into a false sense of security if suddenly your site gets good traffic. Always keep track of your progress and monitor the results of your hard work. “How will I work properly if I keep looking at my search engine optimization results all the time?” It is not an invalid question, as manually looking at SEO results all the time is laborious.
You can get more clicks than the top-ranked sites by simply increasing the click-through rate. Do not run after a single keyword even if the first site on the search result ranks the highest in that specific keyword. Instead, try to rank your website on multiple keywords to get more organic traffic even if you are not at the top on the search result page. Google Search Console performance report will help you improve this strategy and track your progress.
On Google Search Console, you can see how many people saw your site on the search results and how many of them clicked and landed. This way, you can analyze the current traffic to your site. In addition, Google Analytics Goals can help you determine how many of these “clickers” have become your regular customer.
I hope you have gained some insight into how you can rank higher on Google search results from this article. If you play your cards right, you can run a successful site in no time.