Top 19 Best Free SEO Tools For 2022

Search Engine Optimization can be hard, especially if you have little to no knowledge about it. There are certain strategies that you can employ to improve your rankings in Google and other search engines. And to supplement your SEO efforts, you can use multiple SEO tools available online. Although many of these are premium, tons of them are completely free. Below are some of the best free SEO tools that you can utilize to supercharge your optimization efforts.

Best Free SEO Tools

It is the most widely used free SEO tool by Google that helps you check the performance of your website on the web. You can keep track of internal site searches, session duration, bounce rate, conversions, etc. You can also integrate it with other tools like AdWords. 

  • Google PageSpeed Insights

Google page speed Insights is another best free SEO tool offered by Google that helps you check how fast your website or URL loads and its performance across desktop and mobile devices. The tool displays the page speed score range from 0-100. The higher the score of your website, the faster it will load on desktop and mobile devices. The utility also suggests room for improvement to optimize your pages accordingly.

Google Search Console helps you determine how Google crawls and ranks your site. This way, you can adjust and modify your SEO efforts to get ahead of the search results. It also gives you reliable data on your keywords.

Ahref provides many free SEO tools that help you perform keyword research, conduct site audits, and check the website’s backlinks. With this free SEO tool, you can audit your website to determine what SEO issues you might be experiencing, which could hinder your efforts to achieve a higher ranking on search engine results. The tool also gives suggestions on how you can effectively deal with these issues.

This is another free SEO tool by Google that helps you determine what people are searching for on the web. You type the keyword, and it will give you a lot of helpful stats like monthly search volume related to that keyword, CPC, and keyword competition.

  • Answer The Public

Using Answer The Public, you can find data from various blogs, sites, and forums about what questions people ask on these platforms. It turns these questions into keywords that you can utilize to your advantage.

  • SERP Snippet Optimizer

This free SEO software helps you see how your article will appear on the Google search result page before publishing your work. So, if you see any issues, you can fix them beforehand.


BROWSEO helps you see how a search engine sees your website. The tool lets you look at how the search engine will show your site on the search results to optimize your site for better organic traffic.

With CanIRank, you will get the answer to your question, “can I get a good ranking for the keywords I am using?”. This best SEO software doesn’t give you a generic result but gives statistical data telling you whether YOU can rank for that keyword or not.

Mobile-Friendly Test is an awesome Google tool that tells you whether your webpage or site is mobile-friendly or not. This is a helpful tool to use as Google’s Mobile-First Indexing policy affects your ranking on the search results page. If your page is not mobile-friendly, you can’t get good SEO results. This tool helps you improve your site’s code to become friendlier for mobile devices.

This SEO software helps you find out your website or web page’s online ranking. Enter the URL with at least five keywords and check the ranking. You can also check your ranks against your competitor sites.

Exploding Topics is an awesome tool to help you stay ahead of the curve. Meaning rather than running after already popular topics, you can explore and create content about the topics that aren’t mainstream yet.

This helpful, 100% free SEO tool gives you good keyword suggestions according to your query. It provides the keyword difficulty, its search volume, and alternative keywords you searched for. It also has a comparison feature that evaluates the ranking of the different closely related keywords.

With usual research tools, you get closely related terms that you can use for your article. With Seed Keywords, you can find out how the customers and users are searching for or search for different things online. Then you can use the keyword research tools to generate the appropriate keywords for your content.

LSI keywords are phrases and words closely related to your primary keyword. They help search engines determine whether your content is actually about the topic or not. LSIGraph is the tool that will help you in finding out those magic keywords and phrases closely associated with your primary keyword.

Many websites will be competing with you at all times. will help you find your competitors and their current ranking. This way, you can easily track your progress against others and copy their formula wherever possible.

Let’s face it. Not every site is 100% free of SEO issues. But you cannot expect to find them all manually without help. Screaming Frog crawls through your site and finds the different issues like bloated HTML, crawling errors, etc. You can also find content that is identical to yours on the web.

Google updates its algorithms from time to time, which can affect the site or web page’s ranking on the search index. Penguin Tool helps you determine which recent update has affected your ranking so that you can optimize your page accordingly.

With Google Alerts, you can stay updated about your brand or product online. The tool alerts you about any mentions of your company or brand on any websites or pages online.

Final Thoughts:

In conclusion, these are some of the best free SEO tools that you can utilize to optimize and modify your website or web page. There are tons of free alternatives for these tools on the web that you can also use to your advantage. Use these free SEO tools to your advantage and get your content or product recognized on the web.

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